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ChannelsGuide

Google and Instagram booking channels

Why external channels matter

Most guests find you via Google search or Instagram. A booking button converts in the moment instead of waiting for a call or DM.

Channels share one capacity pool with the panel. Google bookings do not clash with the widget. The same slot cannot sell twice.

How do I connect Google Business Profile?

Go to Settings → Channels → Google and sign in with your Business Profile owner account. Match the listing. Address and phone in the panel must match Google exactly.

The booking button stays hidden until verification completes, usually one business day. After approval, guests can book directly from search results.

The Instagram channel adds your booking URL to the profile button. Connect Meta under Settings → Channels → Instagram.

Use short links for story and post CTAs. Add UTM parameters during campaigns to see which posts drive bookings.

Capacity and hours sync

Special hours and closures update channels automatically. No manual sync needed.

If approval queue is on during peak, Google requests enter the queue too; guests are notified after host approval.

Tracking performance

Reports → Channels shows bookings by source. Google and Instagram appear on separate rows.

If conversion is low, refresh profile photo, hours, and cover image. Incomplete profiles reduce trust.