Choosing the right channel
SMS excels at reminders and last-minute table offers. Email suits menu launches and storytelling. Instagram and TikTok drive discovery, keep the booking link in bio. See our help center for step-by-step guides.
Blasting the same promo on three channels causes fatigue. Segment and goal pick the channel.
Opt-in and compliance
Marketing SMS needs explicit opt-in and registry compliance. E.g. İYS in Turkey. Marketing checkboxes on booking forms must be separate and unchecked by default. Sign up to try OpenRez free.
Every message needs unsubscribe or STOP instructions.
Measure conversion
Add UTM parameters to campaign URLs; source reports show channel ROI. A/B test one variable at a time.
OpenRez marketing automation combines opt-in lists, segmentation, and delivery tracking with reservation data.