What you miss without CRM
Paper or spreadsheets do not scale. Failing to recognize repeats forces you to re-ask preferences and blocks personalized campaigns. See our help center for step-by-step guides.
Without history, you cannot manage repeat no-show risk.
When CRM becomes essential
500+ monthly bookings, active email/SMS marketing, or a second location justify CRM. Fine dining needs VIP notes operationally. Sign up to try OpenRez free.
Weekend-only brunch with low repeat rates may survive on reservations alone.
Gradual start with OpenRez
Let profiles build automatically from bookings; add segments and campaigns after three months of data. Gradual beats big-bang CRM projects.